Vertical Video
Case Study: All of Us Research Program
The National Institutes of Health’s All of Us Research Program is a historic effort to gather data from one million or more people living in the United States to accelerate research and improve health. I have worked with Wondros since 2018 to help the All of Us Research Program bridge the gap between the scientific community and general public by translating complex concepts into digestible, culturally relevant social content.
Target KPI: Shares
Result: 96% Increase in Shares
Case Study:
With little to no opportunities to shoot social-first content for the program,
I often use tools like CapCut and Canva to leverage existing program media to create content.
Taking content like this:
And turning it into this: